La Roche-Posay Lipikar Baume AP+M is ideal for skin with feelings of discomfort and itching such as very dry skin and skin that suffers from atopic dermatitis. Suitable for the whole family, from babies to the elderly, it seeks to improve the quality of life. Atopic dermatitis is a chronic condition that tends to flare periodically. It is normally characterized by dryness, redness, and itching due to a compromised skin barrier. One of the most frequent issues of the skin that suffers from atopic dermatitis is that this skin has a favorable environment for the colonization and proliferation of Staphylococcus aureus. The proliferation of this bacteria contributes to an additional skin barrier dysfunction which may aggravate the symptoms and prevent their resolution. How to use: Apply La Roche-Posay Lipikar Baume AP+M once a day, onto cleansed skin of both face and body, with a gentle massage. For better results clean your skin with La Roche-Posay Lipikar Syndet AP+ or La Roche-Posay Lipikar AP+ Cleansing Oil and apply during the day, whenever necessary, La Roche-Posay Lipikar AP+ Stick to calm the feeling of itching.